Corporate Roundtable: Crafting E-Commerce Taxonomies and Controlled Metadata

The School of Information Sciences Corporate Roundtable (CRT) presents, “Crafting E-Commerce Taxonomies and Controlled Metadata,” led by Jenny Benevento (MS '05), Etsy.com taxonomist.

Description: How do you help people find what they are looking for while shopping on the internet? And how would you if they were looking for one of a kind art they didn't even know existed? This presentation will provide an overview of how e-commerce companies use and create taxonomies and controlled data. How do we understand users to provide better access points for buyers, while allowing sellers to express themselves and sell merchandise? We'll also discuss the principles of librarianship at work every day in this seemingly far afield librarian job. Case study examples from Etsy's unique product assortment will illustrate the process of making a large taxonomy. Send questions or areas you'd like to see discussed to @jennybento on Twitter or jenny [at] etsy.com.

Bio: Since graduating from Illinois, Benevento has worked creating controlled metadata and taxonomies for a variety of organizations and corporations, including the University of Illinois, Associated Press, and Sears/Kmart. She's currently a taxonomist at the retail website Etsy.com, where she built a taxonomy for their forty million products. Etsy is a marketplace for artists to sell their one of a kind, handmade goods, vintage items, and craft supplies, and it recently became a publicly traded company.

Attendees are encouraged to confirm participation no later than Friday, September 9 either by email to sdjohnso [at] illinois.edu or phone 217/244-6473. Box lunches will be provided for those attending in person. Please advise if there are any dietary restrictions. Remote participants will join the session using WebEx. Watch for confirmation email to attendees on Tuesday, September 13 with final details and remote attendance instructions.

Location: 

I-Hotel (Humanities Room), 1900 South First Street, Champaign

Event Date: 

Fri, 09/16/2016 -
11:00am to 1:00pm