IS 590IS Information Service Marketing

Examines all aspects of non-profit marketing, including the basic principles of marketing, and their application to a wide variety of settings, particularly non-profits, and applying the principles in an evaluation of an information service provider, carrying out basic market research for this provider, and writing a basic marketing plan. The goals of this course are: to provide a theoretical foundation that can be applied to many different organizational settings, particularly non-profits; to apply these theoretical concepts to a real-world situation comparable to the settings in which you will be employed; to develop team and leadership organization, communication and planning skills.

Recent syllabus

Scheduled Offerings

  • Summer 2020

    • IS590ISO
      Mon, 5:00 pm - 7:00 pm
      Online
      Examines all aspects of non-profit marketing, including the basic principles of marketing, and their application to a wide variety of settings, particularly non-profits, and applying the principles in an evaluation of an information service provider, carrying out basic market research for this provider, and writing a basic marketing plan. The goals of this course are: to provide a theoretical foundation that can be applied to many different organizational settings, particularly non-profits; to apply these theoretical concepts to a real-world situation comparable to the settings in which you will be employed; to develop team and leadership organization, communication and planning skills.
      Instructor
      Barbara Alvarez
      CRN
      40266
      Length
      8 weeks
      Credit hours
      2

Textbooks and Course Materials

Available from the Illinois Union Bookstore (IUB).