IS 590SM Social Media Analytics

This course introduces students to fundamental concepts, methods, technologies and applications of social media analytics. Students develop the literacy and skills needed for analyzing structured and unstructured social media data, and strategies for the effective and responsible use of social media analytics. With step-by-step guidance, students will complete assignments, hands-on exercises, and a project that enable them to analyze user-generated data from various real-world platforms (e.g., Twitter and Wikipedia).

Recent syllabus

Textbooks and Course Materials

Available from the Illinois Union Bookstore (IUB).