Brooks coauthors paper on social media use during Ebola outbreak

Ian Brooks
Ian Brooks, Research Scientist and Director, Center for Health Informatics

The 2014 Ebola virus epidemic that originated in West Africa and spread to other parts of the globe was the deadliest Ebola outbreak in history. During this period, a frightened public turned to social media and internet search engines for information and to share news of the outbreak. According to a team of international researchers, including iSchool Research Scientist Ian Brooks, understanding the social media activity around a health crisis, like the 2014 Ebola outbreak, can help health organizations improve their communication strategies and prevent misinformation and panic.

Their paper, "Fear on the networks: analyzing the 2014 Ebola outbreak," was published in December in Pan American Journal of Public Health (41, 2017). In addition to Brooks, researchers included lead author Marcelo D’Agostino (Department of Communicable Diseases and Health Analysis, Pan American Health Organization), Felipe Mejía (international consultant, Bogotá, Columbia), Myrna Marti and David Novillo-Ortiz (Department of Knowledge Management, Bioethics, and Research, Pan American Health Organization), and Gerardo de Cosio (Department of Communicable Diseases and Health Analysis, Pan American Health Organization).

The research team analyzed Twitter tweets, Facebook posts, and Google trends as well as other internet resources from March-November 2014. They found that in most cases, news agencies have more engagement with the public in social media than do health organizations. In addition, spikes in activity around a topic can be used to signal to health authorities an outbreak may be underway. They concluded that during an outbreak, health organizations need to not only improve their communication strategies but also to make sure that news agencies are using their communications as reporting sources.

Updated on
Backto the news archive

Related News

Wang wins grand prize at Research Live!

Informatics PhD student Olivia Wang won the Grand Prize at the 2025 Research Live! competition, which was held on April 8 in the Campus Instructional Facility Atrium. At the event, which is hosted by the Graduate College, thirteen finalists presented their graduate research in three minutes or less to a general audience. Wang received $500 as the Grand Prize winner.

Olivia Wang

Zhou defends dissertation

Doctoral candidate Kyrie Zhixuan Zhou successfully defended his dissertation, "A Pragmatic and Human-centered Approach to Promoting Software Accessibility: Design, Education, Governance," on April 3.

Zhixuan Zhou

Knox appointed interim dean

Professor Emily Knox has been appointed to serve as interim dean of the School of Information Sciences, pending approval by the Board of Trustees. Until officially approved, her title will be interim dean designate. The appointment will begin April 1, 2025.

Emily Knox

iSchool instructors ranked as excellent

Fifty-six iSchool instructors were named in the University's List of Teachers Ranked as Excellent for Fall 2024 and Winter 2024-2025. The rankings are released every semester, and results are based on the ratings from the Instructor and Course Evaluation System (ICES) questionnaire forms maintained by Measurement and Evaluation in the Center for Innovation in Teaching and Learning. 

iSchool Building

Ocepek and Sanfilippo co-edit book on misinformation

Assistant Professor Melissa Ocepek and Assistant Professor Madelyn Rose Sanfilippo have co-edited a new book, Governing Misinformation in Everyday Knowledge Commons, which was recently published by Cambridge University Press. An open access edition of the book is available, thanks to support from the Governing Knowledge Commons Research Coordination Network (NSF 2017495). The new book explores the socio-technical realities of misinformation in a variety of online and offline everyday environments. 

Governing Misinformation in Everyday Knowledge Commons book