Wang receives Meta grant for research on social media advertising and privacy in Global South

Yang Wang
Yang Wang, Professor
Smirity Kaushik
Smirity Kaushik
Yaman Yu
Yaman Yu

Associate Professor Yang Wang has received a one-year, $100,000 grant from Meta for his project, "Global South Citizens' Privacy Perceptions and Management of Targeted Ads on Social Media." PhD students Smirity Kaushik and Yaman Yu and Informatics PhD student Tanusree Sharma will serve as co-investigators. The goal of the project is to learn from users in the Global South, with a focus on India and Bangladesh, about their experience with targeted ads.

"Users from marginalized communities tend to be disproportionally affected by practices such as user profiling and targeted advertising," said Wang. "While there is a large body of literature on users in western developed countries, we know little about users in the Global South. Through our project, we hope to uncover unique experiences and challenges faced by these individuals."

The researchers will consider four social media platforms (Facebook, Instagram, Twitter, and YouTube), because of their popularity in the Global South and their use of ads and ad-related privacy settings. The project will consist of a series of semi-structured interviews, large-scale surveys, and co-design sessions. Participants will be recruited through the doctoral student researchers' personal social networks, word of mouth, and social media communities.

"Our project is motivated by the cultural, economic, and development differences in the Global South, where the western definition of privacy is often not applicable," said Sharma. "Also, I represent an individual from an underrepresented group—women in a South Asian country, Bangladesh. This provides additional motivation to understand the culture in a better way while we can uniquely position ourselves to conduct this research and study the users."

Wang's research focuses on usable privacy and security technologies, social computing, human-computer interaction, and explainable artificial intelligence. He earned his PhD in information and computer science from the University of California, Irvine.

Updated on
Backto the news archive

Related News

Pettigrew finds balance as a student-athlete

Isiah Pettigrew started wrestling in his junior year of high school in Palatine, Illinois. He advanced in the sport quickly, placing fourth in his weight class at the state wrestling tournament in his senior year. He signed on with the Illini Wrestling team in 2020 as a freshman and has been wrestling throughout his academic career, which includes earning a bachelor's degree and beginning a master's degree at the iSchool.

Isiah Pettigrew

Get to know Cadence Cordell, MSLIS student

Cadence Cordell was inspired by her undergraduate work experience to pursue a degree in library and information science. She followed in her mother’s footsteps by selecting the iSchool for her MSLIS. After completing a recent research poster presentation, she combined her scholarly pursuit with her hobby by sewing her fabric poster into a squirrel plushie.

Cadence Cordell

Recent graduate committed to making libraries accessible and inclusive

Joshua Short knows firsthand the barriers to public library access that patrons living on modest wages experience. Having grown up in a self-professed "low-income environment," Short has made it his mission to reduce these barriers, such as library fines, inadequate transportation, and limited computer literacy.

Joshua Short

Tibebu joins the School

The iSchool is pleased to announce that Haileleol Tibebu joined the faculty as a teaching assistant professor on January 1, 2025. His research and teaching interests include responsible AI, AI policy and governance, algorithmic fairness, and the intersection of technology and society.

Haileleol Tibebu

Spectrum Scholar Spotlight: Leslie Lopez

Twelve iSchool master's students were named 2024–2025 Spectrum Scholars by the American Library Association (ALA) Office for Diversity, Literacy, and Outreach Services. This “Spectrum Scholar Spotlight” series highlights the School’s scholars. MSLIS student Leslie Lopez graduated from the University of North Texas with a BA in psychology.

Leslie Lopez headshot