Masooda Bashir

Masooda Bashir

Associate Professor

PhD, Psychology, Purdue University

Room 5152, 614 E. Daniel St.

(217) 244-1139

Other professional appointments

  • Director, Social Sciences in Engineering Research, College of Engineering, University of Illinois, 2013 - present
  • Associate Professor, Coordinated Science Laboratory and Information Trust Institute, University of Illinois, 2013 - present
  • Adjunct Assistant Professor, Department of Industrial and Enterprise Systems Engineering, University of Illinois, August 2012 - present

Research focus

The interface of information technology, human psychology, and society; especially how privacy, security, and trust intersect from a psychological point of view with information systems.


Masooda Bashir received degrees in mathematics, computer science, and psychology and earned her PhD in psychology from Purdue University. She worked for several years as a systems analyst, technical trainer, manager, and global manager for a number of corporations in Silicon Valley, including Lotus and IBM. Most recently, she was the assistant director for social trust initiatives in the Information Trust Institute (ITI) at the University of Illinois. In addition, Bashir has led multiple ITI educational initiatives, including the summer Research Experiences for Undergraduates internship program and the Illinois Cyber Security Scholarship Program. She teaches courses in privacy in the internet age, information assurance, ethics of cybersecurity, and digital forensics.

Current projects include:

Previous projects/courses include:

Office hours

By appointment, please contact professor

Publications & Papers

Complete List of Publications

Recent Publications

Wang, T., Chin, J., Benner, C., Hayes, C. M., Wang, Y., & Bashir, M. (2023). Patron Privacy Protections in Public Libraries. The Library Quarterly, 93(3).

Muhawe, C., & Bashir, M. (2023). Privacy as Pretense: Empirically Mapping the Gap between Legislative & Judicial Protections of Privacy. The Illinois Journal of Law, Technology & Policy.

Ferronato, P., Tang, L., & Bashir, M. (2023). The influence of situational variables on the development of initial trust toward autonomous systems. In Proceedings of the 25th International Conference on Human-Computer Interaction (HCI International 2023).

Tang, L., & Bashir, M. (2023). Effects of self-avatar similarity on user trusting behavior in virtual reality environment. In Proceedings of the 25th International Conference on Human-Computer Interaction (HCI International 2023).

Huang, H.Y., Demetriou, S., Hassan, M., Tuncay, G., Gunter, C., & Bashir, M. (2023). Smartphone Security Behavioral Scale: A New Psychometric Measurement for Smartphone Security. The Nineteenth Symposium on Usable Privacy and Security (SOUPS 2023).

Tang, L., & Bashir, M. (2023). Exploring the Influence of Self-Avatar Similarity on Human-Robot Trust. 32nd IEEE International Conference on Robot and Human Interactive Communication (IEEE RO-MAN 2023).

Tang, L., & Bashir, M. (2023). Do we trust embodied agents who look like us (iMETA2023).

Tang, L., Ferronato, P., & Bashir, M. (2023, April). Do Users’ Values Influence Trust in Automation?. In Intelligent Human Computer Interaction: 14th International Conference, IHCI 2022, Tashkent, Uzbekistan, October 20–22, 2022, Revised Selected Papers (pp. 297-311). Cham: Springer Nature Switzerland.

Hassan, M., Jameel, M., & Bashir, M. (2023). An Exploratory Study of Malicious Link Posting on Social Media Applications. Symposium on Usable Security (USEC'23). San Diego, CA: NDSS.


Huang, H.Y. & Bashir, M., (2016, June). Measuring Privacy from Users' Perspective of Information Control and Perceived Risks. 9th Annual Privacy Law Scholars Conference, Washington D.C., U.S. Carnegie Mellon University – Workshop on the Future of Privacy Notice and Choice panelist. "Online Privacy Agreements, Is it Informed Consent?" June 27th, 2014.

Jethwani, M., Memon, N., Wee, J., Bashir, M. (June 2016). The Effectiveness of GenCyber Programs at Building Adolescent Girls' Knowledge, Confidence and Interest. Round Table presentation at The Colloquium for Information Systems Security Education (CISSE), Philadelphia, PA.

Purdue University – The Center for Education and Research in Information Assurance and Security (CERIAS) speaker series, W. Lafayette IN. “Online Privacy Agreements, is it informed Consent?” April 16th, 2014.

UIUC Campus Insights – Presentation to the Board of Trustee on the Program Develop-ment in Digital Forensics. September 11th, 2013.

Air Force Research Laboratory (AFRL) – Center of Excellence of Assured Cloud Computing Seminar series, Rome NY. “Digital Forensics: a Multidisciplinary Approach”. August 21st, 2013.

Sandia National Laboratory – Panelist at “Symposium graduate panel”, Albuquerque NM, annual TITANS University Week. August 5th-7th, 2013.

Cyber and Information Challenges 2012 Conference – SUNYIT and the Cyber New York Alliance, Utica NY. “Consumer Privacy Choices, informed consent, and Baseline protections to facilitate market transactions in the cloud”. June 12th -14th, 2012.

Institute for Information Infrastructure Protection (I3P) – Profiling and Prediction Roundtable panel member, West Lafayette, IN. Workshop “Does Profiling Makes Us More Secure?” March, 2012.

Air Force Research Lab – Assured Cloud Computing seminar, Rome, NY. “Privacy in the cloud: Going beyond the contractarian paradigm”. December, 2011.

Sandia National Laboratory – University Partners Cyber Open House and Workshop, Albuquerque, NM. “Trust - human dimension” Workshop. July 25th -27th, 2011.